Automotive Digital Marketing

The pace of change in the automotive retail industry has not slowed and neither has the need for hands on skills training for dealership personnel.  First Class Educators is proud to host the 4th Annual Automotive Boot Camp in Philadelphia, May 14-16th.  The 2013 Boot Camp curriculum is design to provide skills training on the most in demand…

You have been reading (hopefully) that on or around April 24th, Google rolled out another update to its search algorithm code named "Penguin". This update was to enforce it's existing terms of service guidelines regarding link quality. This update is important to car dealers who have been working hard to increase their search…

This week it looks like a number of dealers were impacted by updates to Google Places data that were "unintended" consequences of a master directory update by Google.  There are a number of discussions and threads on automotive communities like ADM, DrivingSales, and DealerRefresh, so let me create a synopsis.

First, let me say that a number of GM dealers called me on Monday to express their frustration with an update that impacted their Google Places pages.  Many thought…

The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT).   Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website. 

Dealers…

Join me for these three educational webinars on a very important topic that you can leverage in 2012!  

Signup For Webinar Series

Visit http://www.automotiveseostudy.comand join the community.  Once you are accepted, join the Multi Channel Sales Funnel Group so you will be sent the links to the three webinars.

Webinar Dates…